Privacy Policy

Our Commitment


Please read this Privacy and Security Policy ("Policy") to learn more about the ways in which we use and protect your privacy. Allure Eyewear, L.L.C. and its affiliates ("Allure”) are permitting you to use the Site subject to this Privacy and Security Policy Terms and our Terms of Service. If you have additional questions, you may send an email to


The privacy practices described in this Policy apply to our services available through this website ("Site"). It describes how we collect and use information about you. By accepting this Policy and using this Site, you expressly consent to our use and disclosure of information collected on the Site in accordance with this Policy. This Site does not currently have the ability to receive or respond to "do not track” requests from California residents.

Information we collect that does not personally identify you

This Site collects information that does not personally identify you ("NonPII"), which is commonly collected on the Internet. For example, we collect: the name of the domain and host for your Internet access (e.g., AOL, MSN); your computer's Internet address, browser software, and operating system; dates and times of access or actions; and the Internet address you left before reaching us. We use "cookies" or other technological mechanisms to collect this kind of information. For more information, please see the section on "Cookies" below. We use NonPII for ordinary business purposes, such as to measure webpage flow and also to customize features or improve the Site. Generally, we do not share NonPII with unaffiliated third parties other than our service providers but reserve the right to do so.

Information we collect that does personally identify you

Outside of NonPII, we ordinarily collect the types of personal identifying information ("PII") required to provide requested services, depending upon your activities at our Site. This may include your name, address, and phone number. Some of the information is collected from you during your use of the Site. We also collect public and NonPII from third parties for various purposes, including, without limitation, to help us gain comfort that we are dealing with you instead of someone posing as you, to effect or document a transaction, or to share with persons with whom we are allowed to share such information. We generally will not: - rent or sell your name and address (postal or e-mail) to unaffiliated third parties as part of our general "customer list." except as part of an actual or potential financing or corporate transaction (such as a merger, sale of assets, or the like); or - disclose payment method information, if applicable (subject to the below principles). The above assumes, of course, that no fraud or other harm is suspected. If it is, we may disclose information consistent with applicable law and in a manner we believe to be appropriate. Subject to applicable law and this Policy, we reserve the right to use, disclose, share, sell, retain and otherwise deal with (collectively "disclose") all information collected via the Site, internally or to third parties, for any lawful purpose or to prevent harm to us or others. For example and without limitation, in our discretion we may disclose information: - to our affiliates, manufacturers, service providers and others in order to deal with orders, requests and questions from you or related matters; to personalize or enhance transactions; to verify, process, store, enforce, investigate and/or collect actual or potential transactions etc., and to assist or respond to any of the foregoing or our consultants (such as auditors and lenders etc.); - to government regulators, law enforcement authorities or alleged victims of identity theft, including voluntary disclosures; - about any matter relating to the Site, transactions, or products; - as required or allowed by law. We reserve the right (but do not undertake a duty) to notify you of court orders, subpoenas or other legal process (if allowed). If you do not want us to respond to legal process compelling us to disclose your information, you need to seek a valid order permitting us to refuse to disclose it and serve the order on us at least 3 business days before the response deadline; and - not listed in this Policy but which is not prohibited by law from being disclosed. We do not purport to have listed all possible disclosures that we might make - this Policy is intended to help you understand our general practices. This Policy is not a promise that your information will never be disclosed except as described herein. For example, third parties may unlawfully intercept or access information transmitted to or contained on the Site, technologies may malfunction or not work as anticipated, or someone might access, abuse, or misuse information, despite a lack of permission. Although we use what we believe to be commercially reasonable practices to protect your privacy, that does not mean, and you should not expect it to mean, that your information or communications will always be private or protected. We generally will retain information for as long as required, allowed or for as long as we believe it useful, but do not undertake retention obligations. We may dispose of information in our discretion without notice, subject to applicable law.

Information about security

For transactions (if applicable), we will use secure socket layer (SSL) encryption to protect the transmission of information through our Site. Your e-mails to us are not necessarily secure against interception and you should not include sensitive information in those e-mails -“ we generally will not ask for your credit or debit card number, password, or other sensitive information in an e-mail, and you should assume that if you get such a request, it might be fraudulent. Except for the SSL transmissions, the Site is not encrypted. However, access to the Site and to your user data is restricted by your password. You are responsible for ensuring the security of your password. Neither humans, passwords, nor security systems, including encryption, are foolproof or necessarily work as intended. Furthermore, people can commit intentional crimes, make mistakes, or fail to follow policies. Although we take what we believe are commercially reasonable security precautions, we do not guaranty the security of information and you agree to do what you reasonably can to help promote security (such as by not sharing your password with anyone). We are required in some circumstances to disclose a breach of the security of personal data held by us. We may give that notice when required, either by posting it on the Site or by giving notice at your e-mail address on file with us, as permitted by law. You agree to check the Site periodically, particularly if you use spam filters, which can sometimes mischaracterize and block e-mails.

Children and Privacy

Like you, Allure is concerned about the safety of children. Allure has no intention of collecting personal information from children under the age of 13. Any transactions on our Site conducted for children ages 13 - 18 should only be conducted under the supervision of that child's parent or guardian. However, if you give your password to your child, then it could become an issue. If a child has provided his or her personal information, a parent or guardian may so inform us by e-mailing and we will use commercially reasonable efforts to delete that child's personal information from our database (subject to applicable law and this Policy). For more information about children's privacy on the Internet, please see

Information about: Legal notices; Identity theft:

Notices Generally. You supply us with your e-mail address when you place an order on our Site. At our option and except as otherwise stated, we may give you notice by e-mail, including notices required to be given by law. We also reserve the right to instead post notice on the Site and/or to give notice by postal mail or any other legal means. When we provide notice other than by posting it, we will use one of the addresses you gave us. Legal Notices. Subject to applicable law and this section, you: agree that we may send you legal notices by e-mail or by posting such notices on the Site. You agree to keep us apprised of your current e-mail address and to check for posted notices (if any) on the Site; and acknowledge that there is only one of you but we facilitate several services and receive many e-mails, and not all employees are trained to deal with every kind of communication. Accordingly, you agree to send us all legal notices, including (but not limited to) any notices relating to identity theft or breach, by mailing them to Allure Eyewear, L.L.C.. 48 West 37th Street, 8th Floor, New York, NY 10018 USA ("Our Legal Notice Address"). If you send your notice by certified mail, return receipt requested, the post office will send you proof of our receipt upon delivery to us. Identity Theft. If you or any other person believes they are a victim of identity theft and are therefore entitled by law to request information from us, write us at our Legal Notice Address and also provide all required information. We will supply, without charge, the information legally required to be disclosed that we then have, subject to applicable law and reserving all rights and defenses.

Amendment of this Policy

We reserve the right to change this Policy in our discretion in accordance with the provisions in the Terms regarding amendments.


We use data collection devices such as "cookies" on certain pages of the Site to assist in the administration and service of the Site. "Cookies" are small data files that a Web site puts on your computer's hard drive to remember something about you when you later use that site. For example, cookies can be used to customize pages based on your browser type. Other technological mechanisms are also used, such as small bits of "gifs" code that goes by various names (e.g., "one-pixel gifs"). You may set your browser to warn you that cookies are in use, or to block the use of cookies. If you block cookies, however, you will not be able to place an order. We use cookies to keep track of the contents of the items you initially select for ordering and to allow you to enter your password less frequently during a session. Most browsers are set to accept cookies. If yours is not and if you want to place an order, you will need to go to your browser user preferences to enable cookies.